History

4U Group is the leading regional company specializing in developing, organizing, and selling travel & services based on its own international sales network and network partners. We cover the entire spectrum of services in five main areas: Destination Management, Business Travel, Tours organization about “connecting & healing” and Wine mystery, Yoga. and Study Abroad.

Mr. Kenny Lam is the Founder and CEO of 4U Group, He already has over 20 years working in Tourism and Hospitality industry.
He earned an MBA from the University of Hawaii (Executive Master in Business Management at the University of Hawaii).
In 2000, He established 4U Tours, until now it got 22 years of organizing inbound tours and reached an excessive amount of travel lovers.
In 2020, 2U Travel was founded, helping students and workers acknowledge essential and practical skills in the tourism field.
In 2021, Mr. Kenny continuously ran two new brands: 4U Yoga and 4U Wellness which specialized in Retreat Wellness to build happiness for each inner soul.
Regarding his “Make It Happens” code, and a true finger for imperfection matters, he is there to make sure that 4U Group’s distinguished and valuable clients, will receive the excellent quality of Surprise and Delight.

Our Vision

Becoming the Top-of-Mind-Awareness service provider in 4U’s Network for Travel Wishes, Business Tourism & Communication courses, and the Demand of Building a Positive Life with NO Sickness by transforming insightful know-how into selective and valuable information even before the clients realize they need it. We are committed to providing great customer experiences in everything we do. We make it happen.

Our Mission

To create superior and sustainable long-term value for our clients, suppliers and employees by staying true to our culture and core values.

2U Travel

Promote authentic learning, the practical application of tourism specialized skills, working with Customers, and the use of applied skills in the workplace for the service industry workers

4U Wellness

Assists in the development of positive values and the creation of a community that is not sick, or negative but happy.

4U Yoga

Promote authentic learning, the practical application of tourism specialized skills, working with Customers, and the use of applied skills in the workplace for the service industry workers

4U S&D

Provide Travelers with the most exceptional services with attention, care, and passion for every single detail in the packages and guarantee that the clients will enjoy their programs with SURPRISE & DELIGHT.

Core Values

Professionalism

Focus to Targets before Deadlines.

Commitment

Be Proactive & Innovative.

Target-oriented

Do the Right Things.

Teamwork

Together, We Grow.

Slogans

4U S&D: Surprise and Delight

4U Yoga: Diseaseless Life

4U Wellness: Wellness Retreat

2U Travel: Business tourism and Communication

Key Industry Success Factors

Top Management’s Expertise and Experience
Strong Network with valuable contacts
Effective ERP that can provide very quick and useful information
Insightful packages for MICE and Family travel
Good coaching / training materials and programs
Top quality for DMIT test

Strategic Analysis

Business Level Strategy

Best-cost Provider Strategy: Giving customers more value for the money by incorporating good-to-excellent product attributes at the same costs as rivals’.

 

Adaptive Strategy

Analyzer: seek moderate but steady growth

meet.the.team

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Mr. Kenny

(CEO)

Tracy

Ms. Tracy

(English Teacher)

Marilyn

Mrs. Marilyn

(Operations Manager)

Sylvie

Ms. Sylvie

(Sale Executive)

Annie

Ms. Annie

(HR Manager)

Mary

Mrs. Mary

(Accountant Manager)

Lissa

Mrs. Lissa

(Consultant)

Emily

Ms. Emily

(English Teacher)