4U Group is the leading regional company specialized in developing, organizing and selling travel & services based on its own international sales network and the network partners. We cover the entire spectrum of tourist services in five main areas: Destination Management Company, Organization of business travel, M.I.C.E (Meetings, Incentives, Conferences, Event), Fingerprint Test (Dermatoglyphics) and Study Abroad.

4U Group is the founder and CEO of Mr. Kenny Lam has over 20 years working in Tourism and Hospitality industry. He creative, active and very focused in his Make It Happen code, and a true finger for imperfection matters. He is there to make sure that you, 4U Group’s distinguished and valuable clients, will receive the excellent quality of Surprise and Delight.

Our Vision

Becoming the Top-of-Mind-Awareness service provider for travel wishes, study abroad dreams, and life-discovering plans by providing the insightful know-how into selective and useful information even before the clients know they would need them. We commit to bring delighted customer experiences to every service we provide. WE MAKE IT HAPPEN!

Our Mission

To create superior and sustainable long-term value for our clients, suppliers and employees by staying true to our culture and core values.

4U Luxurious Tours

Provide travelers Packages and Services with attention, care, passion into every single detail to guarantee that the clients will enjoy their programs with Surprise & Delight.

4U Flexible Tours

Share insightful experiences in travel industry to end-users, helping tourists enjoy Safe trips with Flexible budgets.

4U Fingerprint Test

Awake the Born-with Skills and Talents in side every person, especially the young generations, thus helping themselves, the families, the society to save TIME, ENERGY & MONEY.

4U Study Abroad

Help allocate the available Scholarships world-wide and most Suitable Programs and schools for the students.

Core Values


Focus to Targets before Deadlines.


Be Proactive & Innovative.


Do the Right Things.


Together, We Grow.


4U Luxurious Tours: Surprise & Delight
4U Flexible Tours: Safety & Flexibility
4U Finger-print (DMIT) Test: Discovering & Elevating Life
4U Study Abroad: Fantastic Journeys
Internally: Together, We Grow.

Key Industry Success Factors

Top Management’s Expertise and Experience
Strong Network with valuable contacts
Effective ERP that can provide very quick and useful information
Insightful packages for MICE and Family travel
Good coaching / training materials and programs
Top quality for DMIT test

Strategic Analysis

Business Level Strategy

Best-cost Provider Strategy: Giving customers more value for the money by incorporating good-to-excellent product attributes at the same costs as rivals’.

Adaptive Strategy

Analyzer: seek moderate but steady growth



Mr. Kenny Lam Huy



Ms. Tracy Trang Ta

managing director


Mr. Brian Huy Lu

sales manager